So It’s Official
Maybe you have seen it here and there. Maybe you thought it was just a coincidence. Perhaps, a typo.
But now it’s official: we have made big changes to our brand.
Decentralised bonds project in $4.6m private B funding round following rebrand to D/Bond
D/Bond repositions to capture new market traditional finance (TradFi) market opportunities, derivatives, and…
Goodbye, Debond Protocol! Hello, D/Bond.
We have quite a few new thoughts and ideas — even if the mission remains the same.
Take Mirror: this is our first post on the platform. From here on, we have a Mirror-first policy. That is where you will see tWe see Mirror as part of a broader strategy of shifting away from Web2 platforms towards Web3. As a DeFi company, we do not only believe in decentralisation, we try to live up to it as much as possible, step by step.
But the bigger change is in our visual identity. Let us walk you through our train of thought quickly.
Decentralised bonds represent an idea: taking what works rather well in Traditional Finance (TradFi) while doing away with their constraints — and putting them onto the blockchain where they can truly live up to its potential. Separating advantages and disadvantages, but connecting old and new. A beautiful paradox — with a steep road ahead. Such contradictions fuel innovation.
This is how we have picked the slash sign (/) — also a small nod to the role of computer programming languages, full of forward and backward slashes. Simple, yet power signs conveying a lot of meanings, sometimes conflicting ones.
We incorporate the slash into every product we develop. The slash connects — as well as separates.
And we take clues from progress in European fine art.
It is this simplicity and the striving for transparency which guides our style: the lines, shapes, and colours that we use.
Such a simple, almost bare design also represents that it is not only us who are at the beginning of our journey. Web3 is only laying its foundations, too. And we are thrilled and hopeful to be a part of it.
So it’s official: we are well on our way on this exciting journey — with many exciting things coming very soon.
Join us in building a more efficient and stable DeFi.
Pitch Deck: shorturl.at/ozBT1
Product Timeline: a demo of our frontend is available here https://debond-protocol.github.io/ (use test Ether in the HECO chain for some operations).